Amsterdam, May 30th 2011. Today Game Entertainment Europe (GEE) officially launches “Campaignizer”, a new product for MMO game publishers. This solution traces registrations from all channels that actually generate revenues in the game.
Campaignizer is GEE’s answer to the problem that 50% to 70% of the promotion budget goes to players that spend nothing or almost nothing in the game. Campaignizer helps publishers to use this “wasted” promotion budget to target paying users instead and thus generate a lot more revenue per user from online campaigns. With Campaignizer, publishers can trace every specific text and banner ad that is placed on websites of promotion partners and banner ad networks.
“Since 2011 GEE is focusing on products and services that help MMO publishers to improve revenues from their games. One major issue for downloadable MMO games the “time to play” for which we started to cooperate with Kalydo. The next major issue is the enormous waste of promotional budget on low quality users, who will never or hardly generate revenue. From our 7 years of experience as an MMO publisher we were able to develop Campaignizer and help MMO publishers to increase the revenues from their online campaigns substantially”, according to Richard van Barneveld, CEO of Game Entertainment Europe.
GEE offers various versions and pricing for Campaignizer to suit a publishers needs as best as possible. GEE can also assist in the development of effective landing pages, ad material and campaign booking and optimization.
For more information visit: www.ge-eu.com/campaignizer